Marketing Management Concepts and Tools: A Simple Introduction - K.H. Erickson

Marketing Management Concepts and Tools: A Simple Introduction

By K.H. Erickson

  • Release Date - Published: 2014-04-15
  • Book Genre: Marketing & Sales
  • Author: K.H. Erickson
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Marketing Management Concepts and Tools: A Simple Introduction K.H. Erickson read online review & book description:

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

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