Predictably Irrational, Revised and Expanded Edition - Dr. Dan Ariely

Predictably Irrational, Revised and Expanded Edition

By Dr. Dan Ariely

  • Release Date - Published: 2009-06-23
  • Book Genre: Marketing & Sales
  • Author: Dr. Dan Ariely
Our rating: 5/5 stars

4 Score: 4 (From 184 Ratings)

Predictably Irrational, Revised and Expanded Edition Dr. Dan Ariely read online review & book description:

"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

—New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

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Posted Reviews

  • Predictably outstanding

    By Dr. Dan Geller
    Ariely has a talent of presenting human behavior in the most simplistic and clear manner, which helps drive the point home. I enjoyed reading the various behavioral cases outlined in the book and I highly recommend it to anyone. Although I agree with Ariely that consumer behavior is predictable, I would argue that the behavior is rational because there is always a reason behind every decision we make. In my book, Money Anxiety – how financial anxiety impacts consumer behavior and the economy, I show how consumer behavior is influenced by their level of financial anxiety, and that there is always a reason (rationality) to each decision.
  • HK

    By H2012A
    A book filled with interesting yet simple experiments supporting the claim of our irrational behavior. Definitely gives a better insight of how we make decisions all the time......... Warning: The insight probably won't be something that most of us will feel proud of!
  • Kindle version cheaper

    By HaroldnCA
    As of right now, this book is $2.99 in the kindle store.
  • Brilliant!!

    By Quest Kenya
    One of The best books I have ever read I love his writing style
  • For curious and business executives alike

    By averageoverthinker
    Review: Predictably Irrational I myself am a walking contradiction. I'm a business major with an art-based constitution who has a more than mild interest in psychology and sociology. So, naturally, after seeing the free excerpts thoughtfully entitled, A Taste of Irrationality, I was hooked. I burned through the five chapters quickly and moved on to this book, Predictably Irrational. While I do think a lot of his research is extraordinarily attune to how so many people are overlooking ethics in their own lives, I also thought that some chapters may not always apply the way he thinks. However, I think his overall goal is just to make people think about themselves and take notice of the fact that we are constantly making excuses for ourselves. I think anyone who has an interest in psychology or sociology, would like to learn concepts to help their company grow, would like to grow as a person, or would just enjoy a different view than their own; should spend their hard-earned money for the hours of satisfaction you'll get from the following pages. If you're not ready for that commitment, go check out the free excerpts and decide for yourself.
  • Great read!

    By JG3504
    I love studying people and this book touched on a lot of subjects that I've thought about.
  • Predictably Irrational

    By Michelle Kelsey
    Wow - A definite MUST READ! Excellent insight supported by real world research in an easy to read format. I read a lot and Predictably Irrational is my pick of the year.
  • Summer Reading

    By bujoloyolo
    I was required to read this book for my summer reading at my high school. I ABSOLUTELY LOVED IT!! I would (and have) recommend this book to anyone. 
  • Predictably irrational

    By gregf2
    In spite of other rave reviews and my personal affection for Gladwell books, I found this book labored with obvious and poorly executed "experiments" which were more like self fulfilling prophesies. The author's conclusions and interpretations plus his philosophical discussions on how he envisions rationality were often devoid of real life influences. Clearly many real life situations are influenced by more than "rational" thinking, but life is never simply heads or tails. Similarly, this book certainly contains some interesting observations about human nature. Do people lie and cheat sometimes?? Sure. Are there outside forces that temper these outcomes? Of course. Do people expect and consider that others lie and cheat? Sure. Are these revelations shocking or even surprising? I don't think so. For these reasons, namely the lack of new insights, I found the book disappointing. For the courage however to compile and publish these results I must congratulate the author.
  • Amazing!!!

    By Gee21k
    I've read it 3 times such a great book!

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