Marketing Like a Pro The Ultimate Guide to Sales Techniques and Applying to Your Businesses Today - Desmond Gahan

Marketing Like a Pro The Ultimate Guide to Sales Techniques and Applying to Your Businesses Today

By Desmond Gahan

  • Release Date - Published: 2017-07-23
  • Book Genre: Industries & Professions
  • Author: Desmond Gahan
Our rating: 5/5 stars

Score: (From 0 Ratings)

Marketing Like a Pro The Ultimate Guide to Sales Techniques and Applying to Your Businesses Today Desmond Gahan read online review & book description:

Marketing is the study and management of exchange

 relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." 

Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".

The term 'marketing concept' pertains to the fundamental premise of modern marketing. This concept proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. Marketing and marketing concepts are directly related.

@2019 – Go Read a Book. All Right Reserved. goreadabook.org is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for website owners, to earn advertising fees by linking and advertising to amazon.com and any other website that may be affiliated with Amazon Service LLC Associates Program; As an Amazon Associate I earn from qualifying purchases.

Marketing Like a Pro The Ultimate Guide to Sales Techniques and Applying to Your Businesses Today book review Marketing Like a Pro The Ultimate Guide to Sales Techniques and Applying to Your Businesses Today ePUB; Desmond Gahan; Industries & Professions books.

Post a review about this book