Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan - Mark Nelson

Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan

By Mark Nelson

  • Release Date - Published: 2016-12-24
  • Book Genre: Marketing & Sales
  • Author: Mark Nelson
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Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan Mark Nelson read online review & book description:

Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. . Learn the marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.

You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.

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Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan book review Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan ePUB; Mark Nelson; Marketing & Sales books.

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